Where: Oslo and other cities, Norway
Who is involved: The National Association for Public Health.
Nature of activity: The Norwegian National Association for Public Health is spearheading a campaign to make Norway a more dementia-friendly society. They already have several municipalities signed up to participate in the campaign and several more that are considering becoming part of the campaign.
In the municipality of Moss, Berit runs a jewellery store and cares after her mother who has dementia. Berit appreciates the importance of dementia-awareness training. She occasionally has old customers, now living with dementia walking into her store and asking for her – most often it is about “showing them the way to the groceries”. Above all, this initiative campaigns to fight ignorance.