Where: Bradford, England
Who is involved: Bradford & District Older People’s Alliance (BOPA).
Nature of activity: Individuals with dementia from Black, Asian and minority ethnic (BAME) populations are currently under-represented within services. This is due to lack of awareness among the BAME population regarding the nature of dementia, a lack of understanding in many health and social care services of the needs of BAME communities, and appropriate support and services being available. BAME communities are not homogeneous and so specialist knowledge is needed to work with ‘communities within communities’. The project received a special nomination by EFID. Their remit is to: (a) extend an ongoing project by delivering five further dementia awareness roadshows tailored to specific BAME groups; and (b) produce a culturally appropriate DVD to raise awareness.
Their activities included 5 community engagement road shows to raise awareness and reduce stigma in BAME communities, including a presentation on “how to live well with dementia”.